diff --git a/bin/next-dev b/bin/next-dev
index e48e0ac75d..cb5505f393 100755
--- a/bin/next-dev
+++ b/bin/next-dev
@@ -23,7 +23,10 @@ clean(dir)
 .then(async () => {
   const srv = new Server({ dir, dev: true, hotReload: true })
   await srv.start(argv.port)
-  console.log(`> Ready on http://localhost:${argv.port}`)
+
+  if (!process.env.NOW) {
+    console.log(`> Ready on http://localhost:${argv.port}`)
+  }
 
   // Check if pages dir exists and warn if not
   if (!(await exists(join(dir, 'pages')))) {
diff --git a/bin/next-start b/bin/next-start
index 69463fe67c..db5273ee18 100755
--- a/bin/next-start
+++ b/bin/next-start
@@ -20,7 +20,9 @@ const dir = resolve(argv._[0] || '.')
 const srv = new Server({ dir })
 srv.start(argv.port)
 .then(() => {
-  console.log(`> Ready on http://localhost:${argv.port}`)
+  if (!process.env.NOW) {
+    console.log(`> Ready on http://localhost:${argv.port}`)
+  }
 })
 .catch((err) => {
   console.error(err)