diff --git a/packages/next/src/build/webpack/loaders/next-swc-loader.ts b/packages/next/src/build/webpack/loaders/next-swc-loader.ts
index 898de1f4d5..0a83dcb34c 100644
--- a/packages/next/src/build/webpack/loaders/next-swc-loader.ts
+++ b/packages/next/src/build/webpack/loaders/next-swc-loader.ts
@@ -117,7 +117,9 @@ async function loaderTransform(
     filename,
     isServer,
     isPageFile,
-    development: this.mode === 'development',
+    development:
+      this.mode === 'development' ||
+      !!nextConfig.experimental?.allowDevelopmentBuild,
     hasReactRefresh,
     modularizeImports: nextConfig?.modularizeImports,
     optimizePackageImports: nextConfig?.experimental?.optimizePackageImports,
diff --git a/packages/next/src/build/webpack/plugins/define-env-plugin.ts b/packages/next/src/build/webpack/plugins/define-env-plugin.ts
index 862e5bc3ea..3726900426 100644
--- a/packages/next/src/build/webpack/plugins/define-env-plugin.ts
+++ b/packages/next/src/build/webpack/plugins/define-env-plugin.ts
@@ -159,7 +159,10 @@ export function getDefineEnv({
     'process.turbopack': isTurbopack,
     'process.env.TURBOPACK': isTurbopack,
     // TODO: enforce `NODE_ENV` on `process.env`, and add a test:
-    'process.env.NODE_ENV': dev ? 'development' : 'production',
+    'process.env.NODE_ENV':
+      dev || config.experimental.allowDevelopmentBuild
+        ? 'development'
+        : 'production',
     'process.env.NEXT_RUNTIME': isEdgeServer
       ? 'edge'
       : isNodeServer
diff --git a/packages/next/src/server/config-schema.ts b/packages/next/src/server/config-schema.ts
index 26ebee816a..3ce749f863 100644
--- a/packages/next/src/server/config-schema.ts
+++ b/packages/next/src/server/config-schema.ts
@@ -421,6 +421,7 @@ export const configSchema: zod.ZodType<NextConfig> = z.lazy(() =>
         useEarlyImport: z.boolean().optional(),
         testProxy: z.boolean().optional(),
         defaultTestRunner: z.enum(SUPPORTED_TEST_RUNNERS_LIST).optional(),
+        allowDevelopmentBuild: z.literal(true).optional(),
       })
       .optional(),
     exportPathMap: z
diff --git a/packages/next/src/server/config-shared.ts b/packages/next/src/server/config-shared.ts
index c209be7150..8936702869 100644
--- a/packages/next/src/server/config-shared.ts
+++ b/packages/next/src/server/config-shared.ts
@@ -452,6 +452,10 @@ export interface ExperimentalConfig {
    * Set a default test runner to be used by `next experimental-test`.
    */
   defaultTestRunner?: SupportedTestRunners
+  /**
+   * Allow NODE_ENV=development even for `next build`.
+   */
+  allowDevelopmentBuild?: true
 }
 
 export type ExportPathMap = {
@@ -963,6 +967,7 @@ export const defaultConfig: NextConfig = {
       dynamic: 30,
       static: 300,
     },
+    allowDevelopmentBuild: undefined,
   },
   bundlePagesRouterDependencies: false,
 }
diff --git a/packages/next/src/server/config.ts b/packages/next/src/server/config.ts
index cbc1d7068c..5abaa77dc1 100644
--- a/packages/next/src/server/config.ts
+++ b/packages/next/src/server/config.ts
@@ -262,6 +262,15 @@ function assignDefaults(
 
   const result = { ...defaultConfig, ...config }
 
+  if (
+    result.experimental?.allowDevelopmentBuild &&
+    process.env.NODE_ENV !== 'development'
+  ) {
+    throw new Error(
+      `The experimental.allowDevelopmentBuild option requires NODE_ENV to be explicitly set to 'development'.`
+    )
+  }
+
   if (
     result.experimental?.ppr &&
     !process.env.__NEXT_VERSION!.includes('canary') &&
diff --git a/test/production/allow-development-build/allow-development-build.test.ts b/test/production/allow-development-build/allow-development-build.test.ts
new file mode 100644
index 0000000000..e9651dd826
--- /dev/null
+++ b/test/production/allow-development-build/allow-development-build.test.ts
@@ -0,0 +1,74 @@
+import { nextTestSetup } from 'e2e-utils'
+import { retry } from 'next-test-utils'
+
+describe('allow-development-build', () => {
+  describe('with NODE_ENV set to development', () => {
+    const { next } = nextTestSetup({
+      files: __dirname,
+      env: {
+        NODE_ENV: 'development',
+      },
+      nextConfig: {
+        experimental: {
+          allowDevelopmentBuild: true,
+        },
+      },
+    })
+
+    it('should warn about a non-standard NODE_ENV', () => {
+      expect(next.cliOutput).toContain(
+        'You are using a non-standard "NODE_ENV" value in your environment'
+      )
+    })
+
+    it.each(['app-page', 'pages-page'])(
+      `should show React development errors in %s`,
+      async (page) => {
+        const browser = await next.browser(page, {
+          pushErrorAsConsoleLog: true,
+        })
+
+        await retry(async () => {
+          const logs = await browser.log()
+
+          const errorLogs = logs.filter((log) => log.source === 'error')
+
+          expect(errorLogs).toEqual(
+            expect.arrayContaining([
+              {
+                message: expect.toBeOneOf([
+                  expect.stringContaining(
+                    "Hydration failed because the server rendered HTML didn't match the client. As a result this tree will be regenerated on the client."
+                  ),
+                  expect.stringContaining(
+                    'There was an error while hydrating. Because the error happened outside of a Suspense boundary, the entire root will switch to client rendering.'
+                  ),
+                ]),
+                source: 'error',
+              },
+            ])
+          )
+        })
+      }
+    )
+  })
+
+  describe('with NODE_ENV not set to development', () => {
+    const { next } = nextTestSetup({
+      files: __dirname,
+      skipStart: true,
+      nextConfig: {
+        experimental: {
+          allowDevelopmentBuild: true,
+        },
+      },
+    })
+
+    it('should fail the build with a message about not setting NODE_ENV', async () => {
+      await next.start().catch(() => {})
+      expect(next.cliOutput).toContain(
+        "The experimental.allowDevelopmentBuild option requires NODE_ENV to be explicitly set to 'development'"
+      )
+    })
+  })
+})
diff --git a/test/production/allow-development-build/app/app-page/page.tsx b/test/production/allow-development-build/app/app-page/page.tsx
new file mode 100644
index 0000000000..e4dae6d2c6
--- /dev/null
+++ b/test/production/allow-development-build/app/app-page/page.tsx
@@ -0,0 +1,11 @@
+'use client'
+import React from 'react'
+
+export default function Page() {
+  return (
+    <div>
+      Hello World{' '}
+      {typeof window !== 'undefined' && <span>Hydration Error!</span>}
+    </div>
+  )
+}
diff --git a/test/production/allow-development-build/app/layout.tsx b/test/production/allow-development-build/app/layout.tsx
new file mode 100644
index 0000000000..dbce4ea8e3
--- /dev/null
+++ b/test/production/allow-development-build/app/layout.tsx
@@ -0,0 +1,11 @@
+export default function RootLayout({
+  children,
+}: {
+  children: React.ReactNode
+}) {
+  return (
+    <html lang="en">
+      <body>{children}</body>
+    </html>
+  )
+}
diff --git a/test/production/allow-development-build/pages/pages-page.tsx b/test/production/allow-development-build/pages/pages-page.tsx
new file mode 100644
index 0000000000..d663657c0c
--- /dev/null
+++ b/test/production/allow-development-build/pages/pages-page.tsx
@@ -0,0 +1,8 @@
+export default function Page() {
+  return (
+    <div>
+      Hello World{' '}
+      {typeof window !== 'undefined' && <span>Hydration Error!</span>}
+    </div>
+  )
+}