--- title: No img element --- > Prevent usage of `` element due to slower LCP and higher bandwidth. ## Why This Error Occurred An `` element was used to display an image instead of `` from `next/image`. ## Possible Ways to Fix It Use [`next/image`](/docs/pages/api-reference/components/image) to improve performance with automatic [Image Optimization](/docs/pages/building-your-application/optimizing/images). > Note: If deploying to a [managed hosting provider](/docs/pages/building-your-application/deploying), remember to check provider pricing since optimized images might be charged differently than the original images. > > Common image optimization platform pricing: > > - [Vercel pricing](https://vercel.com/pricing) > - [Cloudinary pricing](https://cloudinary.com/pricing) > - [imgix pricing](https://imgix.com/pricing) > Note: If self-hosting, remember to install [`sharp`](https://www.npmjs.com/package/sharp) and check if your server has enough storage to cache the optimized images. ```jsx filename="pages/index.js" import Image from 'next/image' function Home() { return ( Landscape picture ) } export default Home ``` If you would like to use `next/image` features such as blur-up placeholders but disable Image Optimization, you can do so using [unoptimized](/docs/pages/api-reference/components/image#unoptimized). Or, use a `` element with the nested `` element: ```jsx filename="pages/index.js" function Home() { return ( Landscape picture ) } ``` ## Useful Links - [Image Component and Image Optimization](/docs/pages/building-your-application/optimizing/images) - [next/image API Reference](/docs/pages/api-reference/components/image) - [Largest Contentful Paint (LCP)](/learn/seo/web-performance/lcp)