# No img element > Prevent usage of `` element due to slower LCP and higher bandwidth. ### Why This Error Occurred An `` element was used to display an image instead of `` from `next/image`. ### Possible Ways to Fix It Use [`next/image`](https://nextjs.org/docs/api-reference/next/image) to improve performance with automatic [Image Optimization](https://nextjs.org/docs/basic-features/image-optimization). > Note: If deploying to a [managed hosting provider](https://nextjs.org/docs/deployment), remember to check provider pricing since optimized images might be charged differently than the original images. > > Common image optimization platform pricing: > > - [Vercel pricing](https://vercel.com/pricing) > - [Cloudinary pricing](https://cloudinary.com/pricing) > - [imgix pricing](https://imgix.com/pricing) > Note: If self-hosting, remember to install [`sharp`](https://www.npmjs.com/package/sharp) and check if your server has enough storage to cache the optimized images. ```jsx import Image from 'next/image' function Home() { return ( Landscape picture ) } export default Home ``` If you would like to use `next/image` features such as blur-up placeholders but disable Image Optimization, you can do so using [unoptimized](https://nextjs.org/docs/api-reference/next/image#unoptimized). Or, use a `` element with the nested `` element: ```jsx function Home() { return ( Landscape picture ) } ``` ### Useful Links - [Image Component and Image Optimization](https://nextjs.org/docs/basic-features/image-optimization) - [next/image API Reference](https://nextjs.org/docs/api-reference/next/image) - [Largest Contentful Paint (LCP)](https://nextjs.org/learn/seo/web-performance/lcp)